Surfer Insurance professionals at Outdoor Insurance Group are increasingly insuring Stand Up Paddle businesses as the sport grows with the number of fitness enthusiasts. More people with varying athletic abilities are now SUP surfing and broader age range of participants are taking up the sport. The leading industry magazine SUP ( offers a fun look at lessons for the new year written by Will Taylor. The season will be here before you know it. Join the Stand Up Paddle boarders on staff at Outdoor Insurance Group in heeding his advice! Here’s a summary you can review before reading the entire article on the magazine’s website. Let it inspire you.

  • Keep up the momentum: tackle challenges by continually moving forward
  • Ride the waves of inspiration, luck and happiness
  • Savor your wipeouts: failure brings education
  • Appreciate the process: there is always something new to learn
  • Enjoy the conditions: stay open to the lessons of the water

SUP insurance is one of Outdoor Insurance Group’s specialties. All SUP outfits are different and have unique insurance needs. OIG insurance is comprised of individual strategies combining the personal SUP experience of the staff with years of this specialty insurance knowledge. A free consultation is available to all SUP businesses. By speaking with an OIG expert, you can see if you need to revise your insurance plan due to changes in your business or operating climate, or obtain a newly designed personalized policy for the new year. Call today (888) 683-7808 or visit