prides itself on excellent service. To all watersports outfits, Insurance Group President Glenn Sudol pledges to provide only the best and offers some insight into the insurance purchasing process:

As President, I continually ask myself how I can create value for my customers, when we are selling a promise that most clients will never cash in on. Being an insurance agency, we have no control over policy pricing or market availability. Our long-term relationships with multiple specialty insurance companies deliver premium price negotiation for our clients due to our volume.

To create the best insurance solutions for each client, our seasoned account managers tap into their intimate knowledge of all water sports businesses we serve. But, I don’t think the prized value stems from these agency functions. After being in this business for over 20 years, the answer always comes down to service. Excellent service that goes beyond customer expectations is how we must differentiate ourselves day to day from other insurance agencies. The way we treat our clients explains why we keep them year-over-year.

It’s no secret that people outside of the agency don’t enjoy purchasing insurance. People don’t like to buy it and they don’t like to have to use it. The process can be daunting, with complex claims and varied pricing options. But insurance is a necessary evil. Every day, my loyal employees truly enjoy taking on the total responsibility of insurance solutions for clients which results in superior customer service that separates our team from the pack.

You have to trust and rely on your insurance agent. That’s how we create value for customers: we sell a promise. To be a leader in this industry, service has to be paramount in everything we do, from greeting callers to fulfilling the most complex of claims.

So, as we gear up to handle insurance for the upcoming busy season, Surf Shops, Paddleboard Outfits, Surf Camps and Surf Schools looking to purchase, renew, or update their insurance plans are invited to call today for a high quality complimentary consultation (888) 683-7808. agents share an intimate knowledge of these sporting areas to get you the most out of your insurance policy with the most cost effective plan.